Born in Dudley, England on 19th October 1954. Before Management and Broadcasting, Allardyce was a Defender for several clubs including Bolton Wanderers, Sunderland, Milwall, Huddersfield Town and West Bromwich Albion. He has had a very successful career as a Manager, being in charge of several teams at the highest level, including a spell as England National Team Coach. Examples of his Managerial work include Bolton, Newcastle, Blackburn, West Ham and currently Everton. First Artist has arranged contracts with Allardyce with Sport Broadcasters including the BBC and Talksport, where he features regularly.